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Guest Articles of CHINABRAND CONSULTING

GOLDEN AGE FOR FOREIGN TRADE NAME PROTECTION

A foreign company entering the Chinese market does not have to become desperate about the discovery of a Chinese counterfeiters already having registered its trade mark anymore.

CI, INNOVATION AND CHINESE PATENTS

Chinese companies industrialize innovation and apply increasingly for high-value patents – at home and also abroad. Foreign companies need to be alert and start accessing this great pool of information for competitive intelligence.

NEW PRODUCT INTRODUCTION: CHINA'S INNOVATORS; AND THE GREAT WALL OF PATENTS

The Chinese IP Offensive is picking up speed. Chinese companies are increasingly moving away from just manufacturing and starting to register patents and export inventions instead of products. The Chinese Patent Office State Intellectual Property Office, along with patent offices around the world, is being inundated with applications from the People's Republic of China – many of them based on ideas lifted from American and European companies.

GET YOUR EVIDENCE RIGHT

The infringement of IP is not unique to China, but comes up frequently in discussions about Chinese business. Trade secrets are a particularly sensitive right. In contrast to other kinds of IP, which relate more closely to statutory law, trade secrets are more a creature of jurisprudence.

TOOL AND MOULD MAKING IN CHINA: OPPORTUNITIES AND RISKS

Foreign demand for Chinese made tools and moulds, even in high-technology and emerging industries, is strong, owing to the local production advantage of very low labour and material costs:

CHINA PLOTS RECYCLING REVOLUTION

China’s waste industry is going green. From 2011 onwards, the country’s central government will be forcing cities and other communities to build recycling facilities - a drive that it will be underpinning with billions of Yuan.

SETTING PRECENDENTS: CASE STUDY OF ANTI-COUNTERFEITING

German enterprise WILO SE is a leading pump and pump systems manufacturer for heating, refrigeration, and air conditioning technology, as well as for water supply, waste water treatment, and sewage disposal worldwide. The company steadily goes after counterfeiters, not only to protect its brand, but, most of all, to keep its promises regarding quality.

CHASING SHADOWS PURSUING COUNTERFEITERS IS COSTLY BUT ULTIMATELY EFFECTIVE

The costs of combating counterfeiting are high, ranging between six and eight digit sums depending on the size of the company in question: For management and patent protection, trademarks, copyrights, as well as for infringement suits.

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