Ready for New Opportunities and Challenges?

China continues to grow and is becoming even more interesting with its new free trade zone RCEP. However, the country is also challenging European companies. Brand and product piracy is becoming increasingly complex. Innovative Chinese companies have become serious competitors. New regulations such as the Cyber Security and the Data Security Law, the Multi Level Protection Scheme (MLPS) or the Export Control Law increase the pressure on foreign companies. 

Kärcher, WILO, ebm-papst - world market-leading companies prove that these opportunities can be seized and the challenges mastered. CHINABRAND IP CONSULTING helps them to do so. We defend intellectual property, secure data and know-how in compliance with the law, and put unfair competitors in their place. In Asia we help to open up new markets. With our worldwide network, we operate not only in the Far East, but also globally.

Why Choose CHINABRAND - Four Persuasive Arguments

Efficiency Thanks to Many Years of Experience
No other German consultancy has a comparable wealth of experience and success with IP related projects in China than CHINABRANDS. We understand how to approach challenges properly and quickly across various industries. Therefore, many clients are trusting us for years.

Local Experts - Under German-Speaking Leadership
CHINABRAND can benefit from an excellent network in China and works closely together with experienced specialists on site. Our project managers, based in Germany, maintain an overview and control results and costs. Reliable partners in Germany are always at our clients’ disposal.

Your One-Stop-Shop for Complex Matters
IP challenges can be complex and require a holistic view, which is why experienced professionals from various disciplines such as investigators or lawyers work closely together in our teams. As a one-stop-shop we offer our clients many services from one sole source. This, amongst others, spares the clients the time-consuming coordination of experts at home and abroad.

Protection Against New Threats with Up-to-Date Knowledge
With its constantly growing innovational capabilities, China is now challenging the West. Therefore, CHINABRAND analyzes how European businesses can protect their current and long-term interests by using latest knowledge and cutting-edge technology. We are constantly expanding our know-how.

Multidisciplinary Teams

Challenges in the field of intellectual property have many facets and call for a holistic approach, which is why the legal assistance of trademark and patent attorneys needs strong supplements. Companies wishing to protect intellectual property effectively and in the long term need a network of specialists from different disciplines. CHINABRAND IP CONSULTING utilizes multidisciplinary teams of internal and external experts:

  • Investigators, specialized in the field of intellectual property, elaborate the background of a case and provide evidence material
  • Patent experts, engineers and technicians – whose expertise range from the fields of machinery engineering to biotechnology – back the analysis of technical patent applications
  • In the field of cyber security, IT-specialists use state-of-the-art software to investigate data theft and secure the evidence
  • Communications experts ensure that the achievements and successes of European brands are publicized in the Chinese media
  • We include further specialists in accordance with project requirements

CHINABRAND Pulls the Strings – And is Your Point of Contact

The project managers of CHINABRAND develop strategies, design measures and coordinate their implementation by specialists at home and abroad. They constantly control processes, monitor costs and report results.  

In this way, CHINABRAND saves its clients the tedious coordination across technical, linguistic and mental boundaries.
CHINABRAND is the reliable contact for all parties.

We Work Across the Globe

Vietnam, Israel, Peru, Senegal - those who want to protect intellectual property must be able to look beyond national markets and act globally. Intellectual property, know-how and data know no national borders. International processes are the norm today, accordingly the strategies and projects are demanding.

With the new laws and regulations on cyber security and data protection, data transfer to, from and within China is becoming increasingly difficult. Restrictions related to data are also growing in other countries, especially in the area of future technologies. Secure international IT solutions are now in high demand.

The new generation of brand and product pirates in particular operates worldwide. Their strategies are complex, and their structures are often internationally intertwined. Chinese digital platforms play a major role in global counterfeiting.  

CHINABRAND IP CONSULTING cooperates with competent computer scientists, IT experts and patent attorneys in many countries around the world. We maintain good relations with the local authorities. Whether in German, English or Chinese - we ensure the optimal management for each project.


26.04.21 03:04

In April 2021, Dr. Hans Joachim Fuchs talks on the WORLD IP FORUM about possibilities and advantages of out-of-court solutions such as administrative claims, negotiation and settlement without prior court proceedings, mediations and strengthening one's own markers as a strategy against IP infringers.

26.04.21 03:04
03.03.21 10:03
China Impulse Interview

As part of the interview series "China Impulse - China and digitalization" by Alexandra Stefanov, Mareike Seeßelberg talks about digitalization in China on 3.3.2021. You can access the interview (German language) free of charge here.

03.03.21 10:03
04.02.21 08:02
Webinar: Geographical Indications

In the framework of the webinar series of orIGIn, Mr. Zihao Liao will talk in the online event on 4 February, from 09.30 to 11.00 CET (16.30 - 18.00 CST) to discuss the latest developments concerning the protection of GIs in China, including the recently concluded EU-China Agreement.

Click here for the video.

04.02.21 08:02


09.12.20 09:12
Schulthess Forum Intellectual Property

Dr. Hans Joachim Fuchs will speak at the Schulthess Forum Intellectual Property on December 09, 2020 in Zurich about new developments in Chinese IP law, innovative strategies in anti-counterfeiting, trade secrets and cybersecurity.

09.12.20 09:12
25.11.20 03:11
Cybersecurity China: MLPS 2.0

We invite you to join our free webinarabout Cybersecurity China: Multi-Level Protection Scheme 2.0 (German language). We will be live on 25. November 2020, 10.00 AM CET.

Click here for the video.

25.11.20 03:11
18.11.20 02:11
Webinar: Know-how Protection

We invite you to join our free Webinar about Know-how Protection of Startups (German language). We will be live on November, 18 2020, 11.00 AM CET.

Click here for the video.

18.11.20 02:11
23.10.20 01:10
Live Talk: IIPLA

Dr. Hans Joachim Fuchs talks on the Virtual IP Summit 2020 of the International
Intellectual Property Law Association (IIPLA) on October, 23 about Trade Secrets
and Innovation.

23.10.20 01:10
21.10.20 03:10
Live Talk: MedTech World

Mareike Seeßelberg talks on the virtual MedTech World on October, 21 about changes in the Chinese competition, support of the government and counterfeiters. Register here for free.


21.10.20 03:10
16.09.20 10:09
Youtube Recording: Update IP Infringement in China

Join our free Webinar about IP Infringement in China: Trends, New Laws, Regulations and Compliance on September, 16h 2020, 10 am CEST.

Click here for the video!

16.09.20 10:09
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