China 2021: Taking New Opportunities and Avoiding Risks
China continues to grow. The drivers of growth are private consumption and government investment in innovations. As part of its Domestic Circulation strategy, which aims to strengthen the domestic economy, the country is focusing on stimulating demand from Chinese consumers. Analysts estimate that the private consumer market will reach $9.6 trillion by 2030, accounting for 47% of GDP. The country's rapid digitalization is accelerating this growth, creating entirely new markets and opening up interesting potential for cooperation. In B2B, the state's investments in future technologies and new infrastructures are creating further business opportunities, for example in the Greater Bay Area. And with the new free trade zone Regional Comprehensive Economic Partnership, which is dominated by China, completely new growth prospects are opening up for European companies in Asia.
These opportunities are offset by new risks. The constant introduction of new policies poses a major challenge for foreign companies. The strategic plans Made in China 2025 and China Standards 2035 as well as the National Intellectual Property Strategy aim to displace foreign companies or reduce their market share. This increases the pressure to innovate and forces foreign suppliers to make strategic adjustments. Chinese brand and product piracy continues to grow, becoming more sophisticated and international. The Cyber Secutity Law with the Multi-Level Protection Scheme 2.0, the Data Security Law and the Personal Information Protection Law increase the regulatory pressure on companies. The exchange of data is being restricted, limiting companies' room for maneuver. The Export Control Law and the Corporate Social Credit System are also increasing the workload and costs.
Challenges in the field of intellectual property have many facets and call for a holistic approach, which is why the legal assistance of trademark and patent attorneys needs strong supplements. Companies wishing to protect intellectual property effectively and in the long term need a network of specialists from different disciplines. CHINABRAND IP CONSULTING utilizes multidisciplinary teams of internal and external experts:
- Investigators, specialized in the field of intellectual property, elaborate the background of a case and provide evidence material
- Patent experts, engineers and technicians – whose expertise range from the fields of machinery engineering to biotechnology – back the analysis of technical patent applications
- In the field of cyber security, IT-specialists use state-of-the-art software to investigate data theft and secure the evidence
- Communications experts ensure that the achievements and successes of European brands are publicized in the Chinese media
- We include further specialists in accordance with project requirements
CHINABRAND Pulls the Strings – And is Your Point of Contact
The project managers of CHINABRAND develop strategies, design measures and coordinate their implementation by specialists at home and abroad. They constantly control processes, monitor costs and report results.
In this way, CHINABRAND saves its clients the tedious coordination across technical, linguistic and mental boundaries.
CHINABRAND is the reliable contact for all parties.
We Work Across the Globe
Vietnam, Israel, Peru, Senegal - those who want to protect intellectual property must be able to look beyond national markets and act globally. Intellectual property, know-how and data know no national borders. International processes are the norm today, accordingly the strategies and projects are demanding.
With the new laws and regulations on cyber security and data protection, data transfer to, from and within China is becoming increasingly difficult. Restrictions related to data are also growing in other countries, especially in the area of future technologies. Secure international IT solutions are now in high demand.
The new generation of brand and product pirates in particular operates worldwide. Their strategies are complex, and their structures are often internationally intertwined. Chinese digital platforms play a major role in global counterfeiting.
CHINABRAND IP CONSULTING cooperates with competent computer scientists, IT experts and patent attorneys in many countries around the world. We maintain good relations with the local authorities. Whether in German, English or Chinese - we ensure the optimal management for each project.