Ready for New Opportunities and Challenges?
China continues to grow and is becoming even more interesting with its new free trade zone RCEP. However, the country is also challenging European companies. Brand and product piracy is becoming increasingly complex. Innovative Chinese companies have become serious competitors. New regulations such as the Cyber Security and the Data Security Law, the Multi Level Protection Scheme (MLPS) or the Export Control Law increase the pressure on foreign companies.
Kärcher, WILO, ebm-papst - world market-leading companies prove that these opportunities can be seized and the challenges mastered. CHINABRAND IP CONSULTING helps them to do so. We defend intellectual property, secure data and know-how in compliance with the law, and put unfair competitors in their place. In Asia we help to open up new markets. With our worldwide network, we operate not only in the Far East, but also globally.
Why Choose CHINABRAND - Four Persuasive Arguments
Efficiency Thanks to Many Years of Experience
No other German consultancy has a comparable wealth of experience and success with IP related projects in China than CHINABRANDS. We understand how to approach challenges properly and quickly across various industries. Therefore, many clients are trusting us for years.
Local Experts - Under German-Speaking Leadership
CHINABRAND can benefit from an excellent network in China and works closely together with experienced specialists on site. Our project managers, based in Germany, maintain an overview and control results and costs. Reliable partners in Germany are always at our clients’ disposal.
Your One-Stop-Shop for Complex Matters
IP challenges can be complex and require a holistic view, which is why experienced professionals from various disciplines such as investigators or lawyers work closely together in our teams. As a one-stop-shop we offer our clients many services from one sole source. This, amongst others, spares the clients the time-consuming coordination of experts at home and abroad.
Protection Against New Threats with Up-to-Date Knowledge
With its constantly growing innovational capabilities, China is now challenging the West. Therefore, CHINABRAND analyzes how European businesses can protect their current and long-term interests by using latest knowledge and cutting-edge technology. We are constantly expanding our know-how.
Multidisciplinary Teams
Challenges in the field of intellectual property have many facets and call for a holistic approach, which is why the legal assistance of trademark and patent attorneys needs strong supplements. Companies wishing to protect intellectual property effectively and in the long term need a network of specialists from different disciplines. CHINABRAND IP CONSULTING utilizes multidisciplinary teams of internal and external experts:
- Investigators, specialized in the field of intellectual property, elaborate the background of a case and provide evidence material
- Patent experts, engineers and technicians – whose expertise range from the fields of machinery engineering to biotechnology – back the analysis of technical patent applications
- In the field of cyber security, IT-specialists use state-of-the-art software to investigate data theft and secure the evidence
- Communications experts ensure that the achievements and successes of European brands are publicized in the Chinese media
- We include further specialists in accordance with project requirements

CHINABRAND Pulls the Strings – And is Your Point of Contact
The project managers of CHINABRAND develop strategies, design measures and coordinate their implementation by specialists at home and abroad. They constantly control processes, monitor costs and report results.
In this way, CHINABRAND saves its clients the tedious coordination across technical, linguistic and mental boundaries.
CHINABRAND is the reliable contact for all parties.
We Work Across the Globe
Vietnam, Israel, Peru, Senegal - those who want to protect intellectual property must be able to look beyond national markets and act globally. Intellectual property, know-how and data know no national borders. International processes are the norm today, accordingly the strategies and projects are demanding.
With the new laws and regulations on cyber security and data protection, data transfer to, from and within China is becoming increasingly difficult. Restrictions related to data are also growing in other countries, especially in the area of future technologies. Secure international IT solutions are now in high demand.
The new generation of brand and product pirates in particular operates worldwide. Their strategies are complex, and their structures are often internationally intertwined. Chinese digital platforms play a major role in global counterfeiting.
CHINABRAND IP CONSULTING cooperates with competent computer scientists, IT experts and patent attorneys in many countries around the world. We maintain good relations with the local authorities. Whether in German, English or Chinese - we ensure the optimal management for each project.
