China 2023: The Dilemma
China is caught in the trap of a national structural crisis that has no growth drivers, but only growth brakes. These include the lurching and therefore unpredictable policies of the central government, the resulting loss of consumer and business confidence, and declining investment. The public debt, the trend toward deflation, the striking demographic aging, high youth unemployment and the persistent real estate bubble are further components of this structural crisis. To overcome it, the Chinese economy must upgrade to higher value creation - driven by innovation and protected by intellectual property, know-how and data. These must come predominantly from the West – essentially from Germany and Europe due to the ongoing geopolitical conflicts with the USA.
This pressure to innovate is contrasted by the increasing de-risking of Western countries in particular, which pursues de-coupling not as a complete break-off but as a gradual process of unbundling. This China-related de-risking is evident in investment screenings, the number of which has increased by 53 new or strengthened mechanisms worldwide between 2020 and 2023, according to the UN. In addition, new sanctions and investment barriers, export controls, and procurement restrictions continue to be added, all of which, on balance, accelerate the shift of supply chains out of China and into other countries. This puts China in a dilemma: The country increasingly needs Western innovations, but is ever more cut off from them. This increases the risk of unwanted transfer of IP, know-how and data.
Challenges in the field of intellectual property, cybersecurity and data protection have many facets and call for a holistic approach, which is why the legal assistance of trademark and patent attorneys or IT specialists needs strong supplements. Companies wishing to protect intellectual property, know-how and data effectively and in the long term need a network of specialists from different disciplines.
CHINABRAND utilizes multidisciplinary teams of internal and external experts:
- Investigators, specialized in the field of intellectual property, elaborate the background of a case and provide evidence material.
- Trademark and patent attorneys with various industry specializations provide support in the analysis and enforcement of intellectual property rights in China and Asia.
- In the field of cyber security and data protection, IT specialists use state-of-the-art software to investigate data theft and secure the evidence.
- Communications experts ensure that successful measures are publicized in the national media.
- For projects in the ASEAN countries and in India, our long-standing network of experts provides us with competent and reliable specialists in the fields of law, technology and communications.
CHINABRAND Pulls the Strings – And is Your Point of Contact
CHINABRAND project managers develop strategies, design measures and coordinate their implementation. They constantly control processes, monitor costs and report results. In this way, CHINABRAND saves its clients the costly, time-consuming and often laborious coordination across technical, linguistic and cultural boundaries.
We Work Across the Globe
Intellectual property, know-how and data no longer know any national borders. If you want to protect these assets, you have to look beyond national markets and act globally. International business processes are standard today, and the strategies and projects to protect them are correspondingly demanding.
The new generation of brand and product pirates now operates worldwide. Their strategies are complex, and their structures are usually internationally intertwined. Chinese digital platforms play a major role in global counterfeiting.
With the new laws and regulations on cyber security and data protection, data traffic to, from and within China is becoming more difficult. Legal restrictions related to data are also increasing in other Asian countries, especially in the area of innovative technologies. Secure international IT solutions are now in demand.
CHINABRAND cooperates with competent experts in the fields of intellectual property, cyber security and data protection in many Asian countries. They maintain personal relationships with many local authorities. In Germany we ensure the optimal management for each project – in German, English or Chinese.