China 2022: Taking New Opportunities and Avoiding Risks

China continues to grow. The drivers of growth are private consumption and government investment in innovations. As part of its Domestic Circulation strategy, which aims to strengthen the domestic economy, the country is focusing on stimulating demand from Chinese consumers. Analysts estimate that the private consumer market will reach $9.6 trillion by 2030, accounting for 47% of GDP. The country's rapid digitalization is accelerating this growth, creating entirely new markets and opening up interesting potential for cooperation. In B2B, the state's investments in future technologies and new infrastructures are creating further business opportunities, for example in the Greater Bay Area. And with the new free trade zone Regional Comprehensive Economic Partnership, which is dominated by China, completely new growth prospects are opening up for European companies in Asia.

These opportunities are offset by new risks. The constant introduction of new policies poses a major challenge for foreign companies. The strategic plans Made in China 2025 and China Standards 2035 as well as the National Intellectual Property Strategy aim to displace foreign companies or reduce their market share. This increases the pressure to innovate and forces foreign suppliers to make strategic adjustments. Chinese brand and product piracy continues to grow, becoming more sophisticated and international. The Cyber Secutity Law with the Multi-Level Protection Scheme 2.0, the Data Security Law and the Personal Information Protection Law increase the regulatory pressure on companies. The exchange of data is being restricted, limiting companies' room for maneuver. The Export Control Law and the Corporate Social Credit System are also increasing the workload and costs.

Why Choose CHINABRAND - Four Persuasive Arguments

Efficiency Thanks to Many Years of Experience
No other German consultancy has a comparable wealth of experience and success with IP related projects in China than CHINABRANDS. We understand how to approach challenges properly and quickly across various industries. Therefore, many clients are trusting us for years.

Local Experts - Under German-Speaking Leadership
CHINABRAND can benefit from an excellent network in China and works closely together with experienced specialists on site. Our project managers, based in Germany, maintain an overview and control results and costs. Reliable partners in Germany are always at our clients’ disposal.

Your One-Stop-Shop for Complex Matters
IP challenges can be complex and require a holistic view, which is why experienced professionals from various disciplines such as investigators or lawyers work closely together in our teams. As a one-stop-shop we offer our clients many services from one sole source. This, amongst others, spares the clients the time-consuming coordination of experts at home and abroad.

Protection Against New Threats with Up-to-Date Knowledge
With its constantly growing innovational capabilities, China is now challenging the West. Therefore, CHINABRAND analyzes how European businesses can protect their current and long-term interests by using latest knowledge and cutting-edge technology. We are constantly expanding our know-how.

Multidisciplinary Teams

Challenges in the field of intellectual property have many facets and call for a holistic approach, which is why the legal assistance of trademark and patent attorneys needs strong supplements. Companies wishing to protect intellectual property effectively and in the long term need a network of specialists from different disciplines. CHINABRAND IP CONSULTING utilizes multidisciplinary teams of internal and external experts:

  • Investigators, specialized in the field of intellectual property, elaborate the background of a case and provide evidence material
  • Patent experts, engineers and technicians – whose expertise range from the fields of machinery engineering to biotechnology – back the analysis of technical patent applications
  • In the field of cyber security, IT-specialists use state-of-the-art software to investigate data theft and secure the evidence
  • Communications experts ensure that the achievements and successes of European brands are publicized in the Chinese media
  • We include further specialists in accordance with project requirements

CHINABRAND Pulls the Strings – And is Your Point of Contact

The project managers of CHINABRAND develop strategies, design measures and coordinate their implementation by specialists at home and abroad. They constantly control processes, monitor costs and report results.  

In this way, CHINABRAND saves its clients the tedious coordination across technical, linguistic and mental boundaries.
CHINABRAND is the reliable contact for all parties.

We Work Across the Globe

Vietnam, Israel, Peru, Senegal - those who want to protect intellectual property must be able to look beyond national markets and act globally. Intellectual property, know-how and data know no national borders. International processes are the norm today, accordingly the strategies and projects are demanding.

With the new laws and regulations on cyber security and data protection, data transfer to, from and within China is becoming increasingly difficult. Restrictions related to data are also growing in other countries, especially in the area of future technologies. Secure international IT solutions are now in high demand.

The new generation of brand and product pirates in particular operates worldwide. Their strategies are complex, and their structures are often internationally intertwined. Chinese digital platforms play a major role in global counterfeiting.  

CHINABRAND IP CONSULTING cooperates with competent computer scientists, IT experts and patent attorneys in many countries around the world. We maintain good relations with the local authorities. Whether in German, English or Chinese - we ensure the optimal management for each project.

News

21.09.22 12:09

Register here!
On 21.9.2022 at 10.00 a.m. CET, we will be informing on the topic of "Cross-border data transfer with China: new requirements in connection with DSL and PIPL". On September 1, the regulations on cross-border data transfer come into force. (German language)

21.09.22 12:09
15.09.22 08:09
VR in China and Chinese Competition in the Metaverse

Dr. Hans Joachim Fuchs will be speaking on "VR in China and Chinese Competition in the Metaverse" at the XR Expo Congress on September 15 at 3:00 pm.
Register here.

15.09.22 08:09
17.05.22 10:05

Click here for the webinar series!
The MLPS in China forces all companies to ensure, according to the specifications of a multi-level protection system, that their network is free from interference, damage or unauthorised access and that no data can be passed on, stolen or falsified. 

17.05.22 10:05

Past

20.06.22 04:06

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On 13.7.2022 at 10.00 a.m CET we will inform on the topic "ISO 2700x and the MLPS 2.0: Overlaps and differences". For many IT managers in Europe, the Multi-Level Protection Scheme (MLPS 2.0) is a challenging topic.

20.06.22 04:06
15.06.22 10:06

Click here for the recording!
On 15.6.2022 at 10.00 a.m. CET we will inform about the topic "Cyber Security China - CSL, DSL & PIPL briefly explained". Especially in the areas of cyber security and data protection, there are a large number of laws and regulations that Western companies have to comply with in China. (German language)

15.06.22 10:06
18.05.22 05:05
China Trade - Market and Intellectual Property Regulation

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On May 18, 2022 at 10:00 a.m., we will discuss the current regulation of the economy in China: It is developing specifications for the construction of a unified national domestic market, which also include a unified system for the protection of intellectual property. (German language)

18.05.22 05:05
14.03.22 02:03

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On 7.4.2022 at 10.00 a.m. CET, we will provide information on the topic of App Compliance in China. In addition to the legal framework in the home country, Western companies must consider a variety of factors in order to comply with strict IT compliance and data regulations.

14.03.22 02:03
03.03.22 11:03

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On 3. March 2022 at 10.00 am CET we will discuss the topic "Metaverse in China - Business Models, Intellectual Property and Privacy". The emerging metaverse is predestined for business in and with China, which is becoming more and more decoupled. (German language)

03.03.22 11:03
16.02.22 03:02

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On February 16, 2022 at 10:00 am CET, we will be informing about "Deployment of Cybersecurity-related Equipment in China". What are the regulations and what should be considered?

16.02.22 03:02
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