China 2025: Risk and Resilience
For foreign companies, doing business in and with China is becoming increasingly risky. Trade restrictions through customs duties, the restriction of technology use (tech decoupling) through the Export Control Law (ECL) as well as far-reaching data protection laws and regulations such as the Cyber Security Law (CSL), the Data Security Law (DSL), the Personal Information Protection Law (PIPL) and the Network Data Security Management Regulations (NDSMR) are significantly changing the economic environment in China. The growing challenges posed by the complex global situation are leading to disruptions, as in the use of artificial intelligence, which is transforming products, services and business models. Innovative Chinese competitors are playing a decisive role in this. While the focus in China used to be on growth, the focus today is primarily on security - especially for intellectual property and data.
CHINABRAND CONSULTING is an action-oriented consulting company founded in 2004 with a focus on intangible assets. We protect Intellectual Property (IP) such as patents, trademarks and copyrights, as well as Informational Resources (IR) such as data, information and know-how. When developing and implementing security strategies, we rely on legal measures as a basis, supplemented by organizational and technical solutions. Compliance is a fundamental prerequisite for this. Our unique approach combines legal knowledge, economic expertise and technical competence, tailored to the specific challenges in China. In addition to China, our regional focus is on Asia, while our clients come from various industries in Germany, Europe and the USA. Our team includes German and Chinese lawyers, business economists as well as IT specialists.
Four Strong Arguments for CHINABRAND
Competence, Efficiency and Trust
No other consulting firm in Germany has a comparable wealth of experience and success with projects to protect intellectual property, know-how and data in China. That is why CHINABRAND quickly finds the right starting point for challenges in various industries. We are always informed about the very latest laws, regulations and standards, implement measures at a reasonable cost and manage projects responsibly and reliably. Therefore many clients have appreciated and trusted us for years.
Experts on Site – Under German-speaking Leadership
CHINABRAND has excellent networks in China and Asia and works together with experienced IP and IT specialists on site. Our project managers plan and coordinate all measures from Germany, maintain an overview and control results and costs. Competent contact persons in Germany are always available to our clients.
Your One-Stop-Shop for Complex Matters
Challenges in protecting IP and data are complex and require not only detailed specialist knowledge but also an eye for the big picture. That's why experts from different disciplines, such as lawyers and computer scientists, work closely together in our teams. As a one-stop store, we offer our clients many services from a single source. This saves them the time-consuming and difficult coordination of experts in Germany and abroad.
Protection against New Risks – With Up-to-date Knowledge
China creates growing challenges to foreign companies with new laws and digital innovations. With up-to-date knowledge and state-of-the-art technologies, CHINABRAND analyzes how European companies can seize new opportunities and protect their interests now and in the future. To this end, we are constantly expanding our know-how.
Multidisciplinary Teams
Challenges in the field of intellectual property, cybersecurity and data protection have many facets and call for a holistic approach, which is why the legal assistance of trademark and patent attorneys or IT specialists needs strong supplements. Companies wishing to protect intellectual property, know-how and data effectively and in the long term need a network of specialists from different disciplines.
CHINABRAND utilizes multidisciplinary teams of internal and external experts:
- Investigators, specialized in the field of intellectual property, elaborate the background of a case and provide evidence material.
- Trademark and patent attorneys with various industry specializations provide support in the analysis and enforcement of intellectual property rights in China and Asia.
- In the field of cyber security and data protection, IT specialists use state-of-the-art software to investigate data theft and secure the evidence.
- Communications experts ensure that successful measures are publicized in the national media.
- For projects in the ASEAN countries and in India, our long-standing network of experts provides us with competent and reliable specialists in the fields of law, technology and communications.
CHINABRAND Pulls the Strings – And is Your Point of Contact
CHINABRAND project managers develop strategies, design measures and coordinate their implementation. They constantly control processes, monitor costs and report results. In this way, CHINABRAND saves its clients the costly, time-consuming and often laborious coordination across technical, linguistic and cultural boundaries.
We Work Across the Globe
Intellectual property, know-how and data no longer know any national borders. If you want to protect these assets, you have to look beyond national markets and act globally. International business processes are standard today, and the strategies and projects to protect them are correspondingly demanding.
The new generation of brand and product pirates now operates worldwide. Their strategies are complex, and their structures are usually internationally intertwined. Chinese digital platforms play a major role in global counterfeiting.
With the new laws and regulations on cyber security and data protection, data traffic to, from and within China is becoming more difficult. Legal restrictions related to data are also increasing in other Asian countries, especially in the area of innovative technologies. Secure international IT solutions are now in demand.
CHINABRAND cooperates with competent experts in the fields of intellectual property, cyber security and data protection in many Asian countries. They maintain personal relationships with many local authorities. In Germany we ensure the optimal management for each project – in German, English or Chinese.
