Ready for New Challenges?

Western enterprises are increasingly being challenged by China and Asia. Product and brand piracy continues unabated, Chinese competitors are forming clusters and gaining market share, and unfair competitors are reaching out for know-how. In China, the new “Cyber Security Law” and the “Social Credit System” force foreign companies to disclose confidential information. The “Made in China 2025” strategy and the “New Silk Road” initiative are expected to further increase strategic risks for German companies.

Kärcher, WILO, ebm-papst – all global market leaders, have proven that these challenges can be addressed. CHINABRAND CONSULTING supports you in all of this. We fight counterfeiters, defend intellectual property and bring unfair competitors to justice. Moreover, we provide early information, analyze Chinese offensives and formulate counterstrategies. With our global network, we operate not only in China and Asia, but also worldwide.

Why Choose CHINABRAND - Four Persuasive Arguments

  • Efficiency Thanks to Many Years of Experience
    No other German consultancy has a comparable wealth of experience and success with IP related projects in China than CHINABRANDS. We understand how to approach challenges properly and quickly across various industries. Henceforth, we have enjoyed our clients’ trust for years now.
  • Local Experts - Under German-Speaking Leadership
    CHINABRAND can benefit from an excellent network in China and works closely together with experienced specialists and native speakers. Our project managers, based in Germany, coordinate all activities and always stay on top of things. Reliable partners in Germany are always at our clients’ disposal.
  • Your One-Stop-Shop for Complex Matters
    IP challenges can be complex and require a holistic view, which is why experienced professionals from various disciplines such as investigators or lawyers work closely together in our teams. As a one-stop-shop we offer our clients many services from one sole source. This, amongst others, spares the clients the time-consuming coordination of experts at home and abroad.
  • Protection Against New Threats
    With its constantly growing innovational capabilities, China is now challenging the West. Therefore, CHINABRAND analyzes how German businesses can protect their current and long-term interests by using cutting-edge technology. We are constantly expanding our know-how.

Multidisciplinary Teams

Challenges in the field of intellectual property have many facets and call for a holistic approach, which is why the legal assistance of trademark and patent attorneys needs strong supplements. Companies wishing to effectively protect intellectual property can benefit the most from a network of professionals from various disciplines. CHINABRAND CONSULTING utilizes multidisciplinary teams of internal and external experts:

  • Investigators, specialized in the field of intellectual property, elaborate the background of a case and provide evidence material
  • Patent experts, engineers and technicians – whose expertise range from the fields of machinery engineering to biotechnology – back the analysis of technical patent applications
  • In the field of cyber security, IT-specialists use state-of-the-art software to investigate data theft and secure the evidence
  • To deter further actions by imitators and raise overall awareness, our communication experts make sure to go public in national media with their successes on the fight against product piracy
  • We include further specialists in accordance with project requirements

CHINABRAND Pulls the Strings – And is Your Point of Contact

The project managers of CHINABRAND coordinate the national and international experts, accumulate expertise, and analyze the information gained. CHINABRAND spares the clients tedious cross-border communication of different disciplines, languages, and mentalities. CHINABRAND is a reliable partner for all parties.

We Work Across the Globe

Be it patents, trademarks, or copyrights - when it comes to protecting intellectual property, it is crucial to think beyond national boundaries and understand today’s global interrelations. Especially alarming is the emergence of a new generation of (Chinese) brand and product piracy which is undermining the protection of intellectual property, as counterfeit-strategies become more sophisticated.

Their structures are more complex and international in scope. This pertains to not only the export of counterfeits to third countries, but also the assembly of components manufactured abroad which are then falsely labeled. Here, Free Trade Zones have created a favorable trading environment for Chinese counterfeiters.

CHINABRAND CONSULTING works transnationally with qualified local investigators, lawyers, and patent attorneys as well as IP experts. We cultivate and maintain productive relationships with local authorities.
German, English, Chinese, or Russian – for every project we can ensure the best assistance of native speakers.


09.12.20 09:12
Schulthess Forum Intellectual Property

Dr. Hans Joachim Fuchs will speak at the Schulthess Forum Intellectual Property on December 09, 2020 in Zurich about new developments in Chinese IP law, innovative strategies in anti-counterfeiting, trade secrets and cybersecurity.

09.12.20 09:12
23.10.20 01:10
Live Talk: IIPLA

Dr. Hans Joachim Fuchs talks on the Virtual IP Summit 2020 of the International
Intellectual Property Law Association (IIPLA) on October, 23 about Trade Secrets
and Innovation.

23.10.20 01:10
21.10.20 03:10
Live Talk: MedTech World

Mareike Seeßelberg talks on the virtual MedTech World on October, 21 about changes in the Chinese competition, support of the government and counterfeiters. Register here for free.


21.10.20 03:10


16.09.20 10:09
Youtube Recording: Update IP Infringement in China

Join our free Webinar about IP Infringement in China: Trends, New Laws, Regulations and Compliance on September, 16h 2020, 10 am CEST.

Click here for the video!

16.09.20 10:09
25.06.20 01:06
Speech: MedTech in China: Chances and Risiks
Senior Consultant Mareike Seeßelberg spoke on the Online-Messe MedTechLIVE about chances and risks for western MedTeceh companies in China.
25.06.20 01:06
04.11.19 10:11
Speech: Know-how and Cybersecurity Protection

Dr. Hans Joachim Fuchs will give a lecture on the protection of know-how and cyber security on 4 November 2019 in Basel at the Swiss Society of Process and Chemical Engineers SGVC.

04.11.19 10:11
01.11.19 11:11
Embedded Software: Cyber-Security and IP-Protection in China

Mareike Seeßelberg will present strategies and measures for the protection of embedded software at the ESE Congress in Sindelfingen on December 04, 2019.

01.11.19 11:11
24.09.19 01:09
Update on the "Belt and Road Initiative"

At the 4th "JCC-SCCC New Silk Road Forum"  in Zurich on September 24th, 2019, Dr. Fuchs will give a speech on the past and future developments of China's "Belt and Road Initiative". The link to the registration form can be found here.

24.09.19 01:09
28.03.19 04:03
Webinar: Cyber Security in China

We invite you to participate in our one-hour free-of-charge webinar on cyber security in China and learn how to comply with the new Cyber Security Law and prevent cybercrime. Registration link: here.

28.03.19 04:03
It will load necessary cookies, Google Fonts, Google Maps, OpenStreetMap, Youtube and Google Analytics. More details in our privacy policy and our imprint.