Literature Recommendations

Specialist Literature

NEUE CHANCEN IN CHINA

In "Neue Chancen in China" (New Opportunities in China), published in 2012, we developed growth strategies for the Chinese market and provided advice for protecting intellectual property.

DIE CHINA AG

In "Die China AG" (China Inc.), we analyzed in 2007 the globalization strategies of Chinese champions and illustrated counterstrategies for German companies.

PIRATEN, FÄLSCHER UND KOPIERER

Often quoted and even copied: "Piraten, Fälscher und Kopierer" (Pirates, Counterfeiters, and Copiers) is still considered the standard reference in the fight against Chinese brand and product piracy. The book was published in 2006 by Gabler Verlag.

HANDBUCH INTERNATIONALER KNOW-HOW-SCHUTZ

In the manual "Internationaler Know-how-Schutz" (International Know-how Protection), we published several scientific articles on how to organize the fight against counterfeiting and piracy.

Copyright 2019 CHINABRAND IP CONSULTING GMBH
It will load necessary cookies, Google Fonts, Google Maps, OpenStreetMap, Youtube and Google Analytics. More details in our privacy policy and our imprint.