KNOW-HOW & IP

SECURING TRADE SECRETS & PROTECTING INTELLECTUAL PROPERTY

KNOW-HOW & IP IN CHINA – PROTECT TRADE SECRETS & SECURE COMPETITIVE ADVANTAGES
  • KNOW-HOW & IP IN CHINA – PROTECT TRADE SECRETS & SECURE COMPETITIVE ADVANTAGES

Why Is the Combination of Know-how and IP Essential?

Companies rely on know-how and intellectual property (IP) to protect innovations and maintain a competitive edge. While patents safeguard inventions, critical implementation details remain confidential as know-how.

A strategic approach to know-how protection enhances IP security and legal compliance. For instance, a new algorithm may start as a trade secret before becoming copyright-protected software.

Our Know-how Protection Services

CHINABRAND provides tailored solutions to secure and manage know-how and IP:

  • Identification & Classification: Workshops & analysis to define key business-critical IP & know-how areas.
  • Documentation & Protection: Differentiating between confidential know-how and patentable innovations.
  • Risk Assessment: Detecting vulnerabilities, security gaps & protection weaknesses in IP portfolios.
  • Security Measures: Encryption, access control & IP management tools for enhanced data protection.
  • Contractual Safeguards: Drafting NDAs, licensing agreements & confidentiality contracts to secure IP.
  • Training & Compliance: Employee awareness programs, monitoring systems & legal compliance updates.

Why choose CHINABRAND CONSULTING?

With extensive expertise in trade secret protection & IP management, CHINABRAND provides customized security strategies. We integrate technological, organizational & legal measures to secure know-how & intellectual property long-term.

CHINABRAND is Your Partner for Know-how Security & IP Protection!

Contact

Call us under +49 (0) 89 - 321 212 800 or write us an e-mail:

Reference
Truma Mechanical Technology Shanghai

"The working process with CHINABRAND in the context of a comprehensive and detailed cost analysis was very effective. Both in terms of time and cost, absolutely within budget. The ongoing project information and documentation was exemplary."

Christian Geisreiter, CEO

Case Studies
Analysis of Chinese Competitors

Through its Chinese subsidiary, a German producer of cleaning technology came to know about the rise of an until then insignificant local competitor. CHINABRAND discovered that the company had made major investments in the expansion of its production capacity. The competitor was dedicated to tap the Chinese domestic market with its own brand, especially via e-commerce. Furthermore, CHINABRAND found evidence that the company had set up an R&D center, engaging about 200 developers and engineers. Based on these findings, our client was able to react to the new competitor in time and hence, adjust its own business strategy adequately.

In Search of a Chinese Partner

A Swiss engineering company considered its entry into the Chinese market. Opportunities linked with this project were evaluated by the means of a feasibility study as well as the assessment of potential partners. On that account, our client could initiate and successfully accomplish an M&A project with a former Chinese competitor. After the successful acquisition of the Chinese company, our client can now declare its products as "made in China" and thus, enjoys advantages in state tenders.

Entering the Chinese Market

A German brand manufacturer of kitchen installations wished to further strengthen its presence in the Chinese market through an expansion of its e-commerce activities. CHINABRAND conducted specific research on relevant foreign and local competitors’ e-commerce business of which guidance for its client could then be derived. Thorough analysis of Chinese e-commerce marketplaces showed which platforms were best suited for presenting a German premium brand in the field of kitchen technology.

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