Why Is an IP Strategy in China a Key Success Factor?
The protection of intellectual property in China is one of the biggest challenges for businesses. An effective and sustainable IP strategy is essential to secure competitive advantages, enable licensing opportunities, and increase attractiveness for investors.
A dynamic IP strategy is crucial in China. Companies must continuously adjust the type, quantity, and quality of their IP rights in alignment with their business and R&D strategy. Without regular optimization, companies risk outdated patents and trademarks, which generate high costs but provide no strategic benefit.
Our Approach to a Successful IP Strategy
CHINABRAND develops tailor-made IP strategies for the Chinese market, specifically aligned with your business needs:
- IP Ecosystem Analysis: Assessment of the current IP landscape in China, including customers, competitors, the China National Intellectual Property Administration (CNIPA), and relevant court rulings.
- Internal IP Audit: Inventory of all existing IP rights and analysis of the company's current IP strategy.
- Goal Definition: Determination of IP objectives in China, including the impact, scope, and quality of patent and trademark protection.
- Cost Analysis: Evaluation of the financial feasibility and profitability of IP protection.
- Strategic Options: Identification and assessment of IP strategy alternatives, culminating in a finalized IP roadmap in a strategy paper.
- Strategy Implementation: Integration of the IP strategy into products, technologies, and business units to effectively utilize IP rights.
- Monitoring & Control: Performance evaluation through KPI & ROI analysis to ensure IP strategy execution.
- Annual IP Review: Regular assessment of the strategy based on key IP development indicators.
Your Advantages with CHINABRAND CONSULTING
Our expertise is built on 20 years of experience in protecting intellectual property in China. With deep knowledge of current IP developments, legal frameworks, and market trends, we provide:
✔ Customized IP strategies for China
✔ Legally secure protection for patents & trademarks
✔ Minimization of IP risks & cost optimization
✔ Effective IP enforcement against counterfeiting & piracy
Secure your intellectual property in China with a future-proof IP strategy from CHINABRAND CONSULTING!
Case Studies
The so-called “junk patent” of a competitor interfered with our client’s business in the Chinese market. As the client’s own patent had been granted two days after the opponent's application, and therefore not published at the time of the Chinese application, it was impossible to claim it as prior art in a cancellation procedure. However, our client could prove the prior use of his patent in the market and delete the opposing property right.
In-depth analysis of a market-leading German pump manufacturer’s trademark applications exposed dangerous gaps in the brand's subsections. Chinese counterfeiters could have easily taken advantage by filling these gaps, for instance when it comes to online services. Thanks to such gap analysis, this German company could close the gaps precautionarily.
CHINABRAND conducted comprehensive patent analyzes for an Austrian producer of new materials. It came as a surprise that Chinese competitors were - in some segments - far more advanced than expected. This information encouraged our client to modify his strategy and business goals just in time.
A trademark registered in Taiwan posed a serious threat to a German machine manufacturer operating in China. As it was impossible to pursue this target by legal means, we carried out an undercover purchase of this trademark for our client.
