Why Is Protection Against Product Piracy Crucial?
The rise of professional brand and product counterfeiting in China poses a significant threat to many businesses. Counterfeit products cause short-term revenue losses, mid- to long-term market share reductions, and ultimately damage brand value and corporate reputation.
China remains the largest global market for counterfeit products (B2C & B2B). To ensure effective protection, manufacturers must implement proactive and multi-layered anti-counterfeiting (ACF) measures. Isolated actions are often ineffective—a comprehensive ACF system is required to safeguard intellectual property.
Our Services for Brand Protection
CHINABRAND offers a full-service solution to protect your trademarks, patents, and designs from counterfeiting:
- Trademark Protection: Enforcement of trademark rights in China and globally, including monitoring and combating bad-faith trademark registrations.
- Patent & Design Protection: Support for patent and design right enforcement, including monitoring suspicious applications by counterfeiters.
- Online Monitoring: Use of AI-powered tools to identify and track counterfeit products, including detecting counterfeit manufacturers.
- Marketplace Interventions: Direct cooperation with online marketplaces to remove counterfeit listings quickly.
- Investigations: Use of specialized IP detectives to track down counterfeit manufacturers & networks and secure evidence.
- Legal Enforcement: Support for criminal, civil, and administrative actions against counterfeiters to enforce trademark, patent, design, and copyright rights.
- Trade Fair Protection: Monitoring and IP enforcement at industry trade shows to immediately stop counterfeiters.
- Public Relations: Publication of expert articles on successful cases to deter potential counterfeiters.
Why Choose CHINABRAND?
With over 20 years of experience in successfully combating brand and product piracy, we enforce your IP rights effectively. Our close collaboration with local authorities, specialized Chinese lawyers, and online platforms enables us to take fast and targeted action against counterfeit products in China.
Protect your brand and products with a customized anti-counterfeiting strategy from CHINABRAND!
Case Studies
A German machine manufacturer has discovered that several Chinese companies have copied the embedded software of its products with considerable criminal effort and used it in their outwardly completely different-looking machines. This allowed them to illegally exploit the German company's technical lead for themselves.
Since the software was not protected by a patent, the commissioned lawyers were able to take action against the Chinese companies on the basis of trademark and copyright infringement after carefully securing evidence.
Chinese companies imitated the innovative lighting designs of a German brand manufacturer who had not registered designs in China. The lawyers, commissioned with this matter, used the copyrights of the design drawings and henceforth, successfully filed copyright infringement claims against the imitators.
A Swiss company in the field of joining technology struggled with hostile Chinese counterfeiters who would offer their copies to international customers. The lawyers in charge managed to sue the plagiarist for high compensations and seized his counterfeiting tools. In several civil cases, they combined invention patents with registered designs.
A German music company detected almost identical counterfeits of its patented product on the market. Extensive investigation revealed the counterfeiter’s identity as he almost invisibly engraved the product with three letters. Trademark and patent infringement suits could successfully stop the counterfeiter.
Shortly after launching an innovative product, a renowned German manufacturer of cleaning technology got hit by Chinese plagiarism. The replicas infringed upon both the design and the invention patents of the company. Our client took decisive legal action against the Chinese counterfeits and made sure to disclose his success on relevant Chinese media platforms. This double strategy turned out to be a victory in cleaning up the market and deterring future imitators. At fairs, former counterfeiters admitted that they had removed their replicas due to the high pressure of persecution.