Data Protection and Privacy
  • Data Protection and Privacy

Privacy Policy


We are most delighted about your visit on CHINABRAND CONSULTING’s website and want to thank you for your interest in our company and its services. CHINABRAND CONSULTING is responsible for the operation of this website. As the protection of your privacy is very important to us, we want to inform you about the nature, scope and purpose of the collection and processing of your personal data – always commensurate with data protection regulations.


Server Log Files

You can visit CHINABRAND CONSULTING’s website without disclosing your identity. If so, we automatically have access to the following protocol data:

  • Anonymous cookie ID that does not reveal your IP address
  • The operating system you use
  • The web browser you use
  • Date and time of your visit
  • Visited websites
  • The website from which you visited us

These data will only be used for the statistical evaluation and for the improvement of the website and will not be merged with any other personal data.



The websites use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and stored by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time of your visit.

You can set your browser to inform you about the setting of cookies and allow cookies only in individual cases, the acceptance of cookies for certain cases or generally exclude and activate the automatic deletion of cookies when closing the browser. Deactivating cookies may limit the functionality of this website.


Collection and Processing of Your Personal Data

Your personal data comprises information such as your name, address, phone number, or e-mail address: 

It is generally possible to use our website without disclosing any personal information. If personal data are collected (e.g. name, address, or e-mail address), their assessment is within the legal framework or if you agree to the data collection. These data will not be disclosed to third parties without your explicit consent.

Personal data will only be collected, processed and/or used if you provide them yourself, e.g. for the justification, content configuration or change of a contractual relationship between you and us or for registering for personalized services. When contacting us (via contact form, e-mail) your details will be stored for the purpose of processing the request as well as in the event that follow-up questions arise.


Transfer of Your Personal Data to Third Parties

We only transfer your data to third parties if this is necessary to fulfill a contract with you, if we or the recipient has a legitimate interest in the disclosure of your data or if your consent to the transfer exists.

Is the third party a recipient in a third country, i.e. outside of the European Economic Area, we ensure, prior to disclosure, that the recipient meets an adequate level of data protection. This is given when there is a decision on appropriateness of the EU Commission or an agreement with the recipient on so-called EU standard contractual clauses.


Newsletter and Update Services:

Data Controller

In general, the data controller for data processing related to newsletters and update services (e.g. social media news feeds) is CHINABRAND IP CONSULTING GmbH.

Description and Purposes of Processing

If you have subscribed to newsletters or other update services or otherwise agreed to receive them, we will process your contact details (e.g. name, email address) in order to provide these services to you.
In order to further optimise the user experience and in particular to tailor the information provided to you, we will also process information about your preferences, if any.
All newsletter and other updating activities are for marketing purposes and business development.

Legal Basis for Processing and Legitimate Interests for Processing

The processing is based on our legitimate interest to develop our business and, where applicable, the performance of a contract. In other cases, we ask for your explicit consent to the processing.


Protection of Your Data

We protect our website and IT systems through appropriate technical and organizational measures against loss, destruction, unauthorized access, modification or dissemination of your data by unauthorized persons. Full protection against access by strangers cannot be guaranteed, since security gaps cannot be ruled out in the case of data transmissions on the internet.


Your Rights: Modification and Deletion of Your Data,  Information, Portability and Complaint

You have the right to obtain the transferred personal data that has been saved on request. You can request the correction of inaccurate personal data or the deletion at any time, as long as there is no statutory storage requirement.

 Furthermore, you can revoke your consent to data processing at any time. You can also object to the processing of your data if we do so on a legal basis pursuant to Art. 6 para. 1 lit. f DSGVO. In that case, we cease the processing of your personal data, unless there are mandatory reasons for the processing that are worthy of protection.

You have a right on portability of your data. That means that upon your request, we will provide you with all data we have stored about you in a structured, common and machine-readable form.

For complaints on data protection issues, you can contact us directly at . Otherwise there is the possibility to contact the supervisory authority. The competent supervisory authority is:

Bayerisches Landesamt für Datenschutzaufsicht (BayLDA)
Promenade 27
91522 Ansbach 

Tel.: 0049 (0) 981 53 1300


Complaints can be submitted on the following website:


Storage Time

Your personal data will only be stored for as long as necessary or required by law for the intended purpose of the data collection. If commercial or tax retention periods are to be considered, it may be necessary to store certain data for up to 10 years. We regularly review the existence of a reason for retention. If there is no longer a legal reason to retain the data, we will securely delete or in some cases anonymise personal data.


Social Bookmarks

On our website there are so-called social bookmarks (LinkedIn, Xing, and YouTube), which are recognizable by the respective icon. Social bookmarks are to be understood as links or internet bookmarks. After clicking on the respective button, you will be redirected to the page of the selected provider / social media platform. From there on, user information will be sent to the provider / social media platform. The respective privacy policy of the respective provider / social media platform will give you information on the handling of your personal data when using the website.


Use of SalesViewer®-Technology

This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.

In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally.

The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.


Contact for Inquiries on Privacy

 If you have further questions in connection with data protection at CHINABRAND CONSULTING or the data stored about you, you can contact us:

Grashofstraße 3
80995 München

Version: Mai 2018

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