About Us


Dr. Hans Joachim Fuchs

Dr. Hans Joachim Fuchs, Managing Director of CHINABRAND CONSULTING, is an engineer and Ph.D. in economics and social studies. He is considered an internationally experienced management consultant and China expert. Dr. Fuchs has 35 years of professional experience and advises well-known German and European clients from various industries. His career path: Director with Deloitte, Member of the Management of Braxton Associates, Vice Director of Prognos AG, and Manager of the Handelsblatt Publishing House. Since 2004 he is managing partner of CHINABRAND IP CONSULTING GmbH.

Certified under EN ISO 9001

CHINABRAND IP CONSULTING GmbH has been an EN ISO 9001 certified company since 2022. This certification confirms the process quality in all areas of our services, and our clients as well as business partners can thus gain another important criterion for a trusting partnership. We are proud to be able to offer our clients high quality in consulting, analysis, strategy development and implementation. In the future, we will continue to work on improving our processes and services in order to meet the high standards that come with EN ISO 9001 certification.


As a specialized service provider with 20 years of experience, we provide assistance to German and international companies to protect their intellectual property, know-how and data in China and Asia, and within our network around the world. Intellectual property includes trademarks, patents and registered designs as well as copyrights, know-how and trade secrets. We conduct legal proceedings and implement legally compliant protection measures.

Our cyber security and data protection services focus on IT compliance related to the collection, storage and processing of national data, personal information and cross-border data transfers. In China, we are helping clients meet the requirements of the Cyber Security Law (CSL) with the Multi-Level Protection Scheme (MLPS 2.0), the Data Security Law (DSL), and the Personal Information Protection Law (PIPL); in Asia, we are helping clients comply with the relevant national laws.

To deliver these demanding services, we have access to highly qualified and experienced specialists from a variety of disciplines, such as IP investigators, patent searchers, trademark and patent attorneys, and computer scientists specializing in cyber security and data protection. We work for international companies that are established in China and have many years of experience in doing business in China and Asia. Many of our clients are technology and world market leaders who have been individually served by us for years within the framework of long-term existing mandates.

Your Partner for Sustainable Success

The success of CHINABRAND is based on several components:

  • Deep and up-to-date China- and Asia-specific expertise in Intellectual Property, Cyber Security and Data Protection.

  • Extensive methodological knowledge and experience through numerous projects.

  • Many years of experience in advising and supporting international companies in various industries.

  • Cooperation with competent and reliable experts on site in China and Asia.

  • Use of new Chinese AI-supported software tools.

  • Good contacts with national authorities, courts, service providers and media.

  • Tight project management, reasonable fees and strict budget controlling.


Call us under +49 (0) 89 - 321 212 800 or write us an e-mail:

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