Growing with e-commerce in China
The Chinese e-commerce market, which continues to grow, holds enormous opportunities for European companies. The affluent Chinese middle class is eager to consume, interested in new products and predominantly purchases digitally, and companies are also increasingly relying on procurement via digital marketplaces and innovative platforms. However, linguistic, cultural, legal and administrative hurdles lead to uncertainty and do not always make market entry seem easy.
On September 15 at 10:00 a.m., eTOC and CHINABRAND IP CONSULTING will provide information in a webinar about
- the opportunities for international brands through cross-border e-commerce:
Preparations, determination of product potential, test phase and further steps,
- the legal framework for e-commerce in China,
- the protection of intellectual property (IP) and
- the successful marketing in Chinese e-commerce using the top social media platforms and their marketing methods for B2B and B2C as examples.