Table Topic @INTA Seattle

Table Topic @INTA Seattle
17.02.18 10:02
by Sophia Fuchs

Brand Purchasing in China

Not only can you fight a foreign brand by legal means, but also withdraw it from the market by acquiring it. You might also quickly enter a market segment by buying a brand. But how do you acquire a Chinese brand in China?


Dr. Hans Joachim Fuchs discusses how to best proceed with the purchase of a brand in China at the 140th Annual Meeting of the International Trademark Association (INTA) in Seattle. Date: May 20, 2018 at 9:00am, table topic TSU04.


Find further information about the table topics of the INTA conference here.

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