Brand Purchasing in China
Not only can you fight a foreign brand by legal means, but also withdraw it from the market by acquiring it. You might also quickly enter a market segment by buying a brand. But how do you acquire a Chinese brand in China?
Dr. Hans Joachim Fuchs discusses how to best proceed with the purchase of a brand in China at the 140th Annual Meeting of the International Trademark Association (INTA) in Seattle. Date: May 20, 2018 at 9:00am, table topic TSU04.
Find further information about the table topics of the INTA conference here.