CHINABRAND CONSULTING is a German management consulting firm, focused on the business of Western brand companies (B2B and B2C) in China. We advise European, US and Asian companies, experienced in China, in demanding projects regarding market, competition, and intellectual property. Besides, CHINABRAND acts as supervisor and surveyor.
The consulting firm applies a comprehensive and integrated approach, combining various strategies, methods and tools. This approach, frequently necessary in China, leads to synergies and lasting results. CHINABRAND concentrates on
- Anti-counterfeiting and Protection of Know-how
- IP and Innovation
- Competitive Intelligence and Market Intelligence
- Competitive, Growth and Brand strategy
- Corporate Communications.
CHINABRAND runs offices in Munich, Boston and Shanghai and employs highly qualified consultants with years of experience. Our clients are famous brands from various industries, e.g. pharmaceuticals, mechanical engineering, automotive, electronics, consumer goods, media, and healthcare.