Protection of
Know-how
In China, the theft
of know-how has already came up to an epidemic scale. This is
particularly the case in the growing reverse engineering, the sprawling
counterfeiting, the industrial
espionage and the break into European
computer systems by Chinese hackers. The problem is increasing because
the methods of Chinese know-how thieves are more and more intelligent.
Due to the fact
that Chinese knowledge thieves usually sell the stolen know-how to
third parties like other Chinese companies, there is a snowball effect
that leads to relatively large second markets with cheap products -
based on stolen know-how. It is these competing discount markets which
undermine or destroy the sales of European manufacturers slowly but
surely.
The main problem of
European manufacturers is not the present loss of revenues, resulting
from currently offered competing discount products. It's the future
loss of sales and market share as a result of the rapidly growing
global discount markets. These second markets can not only damage, but
wreck a business.
Regarding the
protection of know-how, many European companies are fighting single
battles - without a chance to win the war. They do not have a
consistent strategy or coordinated measures, but react spontaneously to
individual cases. Such an improvising approach does not make sense
because the effective fight against the theft of know-how requires
calculated, well-aimed and concerted actions and procedures. The task
is to bundle the manifold operative measures of IP protection
strategy-based to navigate their effects in a particular direction and
strengthen them.
In China, no
European company is able to avoid the loss of its know-how completely.
But every company is able to raise the barriers for knowledge thieves
so much that the theft of know-how becomes too expensive, risky or
time-consuming. The challenge is to make the theft of know-how much
more difficult and complicated, so that potential attackers do not
start their plan or give it up. Such a strong and lasting blockade
requires a comprehensive and coordinated system of know-how-protection.
Only an integrated system enables European companies in China to build
up and maintain powerful resistance and defense.
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