Competitive IntelligenceDue to the fact that China´s political system and some business practices of Chinese market participants can lead to unfair competition, Western companies are forced to increase their attention on the competitive environment and to obtain more competitive information, compared with other markets. In China, Competitive Intelligence in the sense of early research, observation and analysis of competitors, is a crucial success factor. It is an essential tool of competitiveness and an indispensable basis for both strategic decisions and tactical measures in the day-to-day business. While Competitive Intelligence in Europe and USA is ethically and legally restricted, the Chinese law allows some investigative research methods and undercover activities. In many cases, professional investigators are involved in CI who acts within the legal framework. Their instruments are undercover observations or elicitation of information by skilful conversations, for example. Important questions of CI projects
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