Market IntelligenceThe Chinese market is anything but transparent. Information about products, competitors or customers are often not available, deceptive or manipulated. Therefore, published information is not able to be a reliable basis for business activities in the difficult but increasingly important Chinese market. For instance, it is hard to find credible information about the emerging Chinese enterprises which are often much more competitive than official data show. Moreover, the special conditions in the Chinese hinterland are mostly unknown. Chinese provinces differ significantly in cultural particularities, patterns of demand, customer behavior or the regional competitive environment. Even traditional approaches of demographic segmentation will not be successful anymore. The dynamic Chinese market generates completely new consumer and lifestyle groups which can only be analyzed by using psychographic and ethnographic methods. Investigative Market IntelligenceWhile traditional market research in China is usually superficial, investigative Market Intelligence provides insights - profound information in order to deliver a reliable strategic basis for business activities. It covers the analysis of the Chinese sales and procurement markets as well as the analysis of the requirements for Western companies. The focus of investigative Market Intelligence
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