Expertise - Know how and Experience

CHINABRAND CONSULTING is a German management consulting firm, focused on the business of Western brand companies (B2B and B2C) in China. We advise European, US and Asian companies, experienced in China, in demanding projects regarding market, competition and intellectual property. Beside, CHINABRAND acts as supervisor and surveyor.

CHINABRAND concentrates on market and competitive intelligence, competitive and brand strategy, M&A, innovation and IP management, protection of know-how / intellectual property and anti-counterfeiting.

CHINABRAND runs offices in Munich, Boston, Shanghai and Guangzhou and employs highly qualified consultants with years of experience. Our clients are famous brands from various industries, e.g. pharmaceuticals, mechanical engineering, electronics, consumer goods, fashion, media and healthcare.

Memberships: Association Internationale pour la Protection de la Propriété Intellectuelle (AIPPI), German Chamber of Commerce Shanghai (AHK/GIC), German Federal M&A Association (BM&A), German-Chinese Business Association (DCW), German Association for Asian Studies (DGA), International Trademark Association (INTA) and Society of Competitive Intelligence Professionals (SCIP).